Matrix is a Typecon event focused on unit-based systems of type. The Matrix brand uses bright CMYK colors and halftone dot gradients in reference to the unit based production of printed materials.
The event poster for Matrix shows off the dot gradients used throughout the system
There were many different assets created for the event itself; including lanyards, event schedules, and presentation slides.
Matrix also had a t-shirt and a tote bag made within it’s brand.